Sunday, January 2, 2011

Taking Social Media Seriously........Changing how business is done in Chillicothe

Facebook and Twitter arent just for personal use anymore. As a matter of fact Social Media has quickly become the most effective way in my opinion to market your product or service.No matter how large or small your business or concept is, it has become a must to get involved in Social Media Marketing.

Twitter evolved into a great way to communicate in short simple messages a special or link to information about your business, and when Twitter simply changed its Title Tags last year, it allowed Tweets to be indexed in Search Engines like Google and Yahoo creating a voice for your business.

Facebook then created Facebook Pages, with the intention of business socializing and networking. Soon after Twitter became search engine friendly, Facebook changed Title tags and began having posts indexed in Google and other major search engines.

When I moved back to the Chillicothe after several years of the big city life, I noticed right away that internet marketing was pretty much a untapped market in the Scioto Valley. I started out in the Search Engine Optimization/SEO side of internet marketing and had great success with getting local businesses on the 1st page of Google, but the problem was that locally very few had switched to search engines from phone books. So even though my tool was effective in concept it wasnt working for the business and there bottom line. The old saying "build it and they will come" wasnt happening and it was time to look for new and more effective ways for my service to be a benefit to a business, and not just another cost.

Then came Facebook Pages........

Almost 30,000 facebook profiles have a Chillicothe location dialed in as their present location. Once I discovered this, I had found where the people were. Now the task was to see the local businesses create and utilize a Facebook Business Page.
6 months ago, very few if any businesses were in the facebook universe yet. I started creating Facebook Pages as a part of my marketing package and promoting them heavy on facebook. One by one, the local businesses appeared on facebook walls
with people liking them and creating whats called "viral" (self growth) growth. But after all these different local businesses had created their pages, there was no commom spot for the Chillicothe user to view Facebook Business Pages..


Then came the Chillicothe Ohio Facebook Page.......

Friday, October 29, 2010

Automatically Add Blog Posts to Your Facebook Fan Page Wall

Here’s how to get it work for you

1.Open your fan page (this assumes you have one)
2.Click on the + to add the Notes Tab if you don’t have it added already
3.Click on Notes Tab and hit Add New Note
4.You will get a form for adding notes, but instead click on the Notes Icon above the form
5.From this screen you will see that you can import a blog. Add the URL to your RSS feed and hit Start Importing.
6.The Notes app will populate this page with your last few blog posts. Not e that a number will jump to your wall page with this first import, but from then on when you publish a new post it will show up in the stream.


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Monday, October 25, 2010

Does SEO Work For Facebook Pages?

Facebook is rapidly becoming an essential part of many businesses' online strategy, and employing an effective optimization strategy is an important step in ensuring your content reaches the largest targeted audience possible. Facebook is making a serious attempt to compete with the primary search engines in becoming the visitors' place of choice for finding the content they need.
Tradition search engine optimization consists of on-page and off-page tactics, together with a significant amount of keyword targeting and link-building. But unlike traditional SEO, Facebook optimization adds a more complex layer of social interaction that has a fundamentally more important effect on the popularity of your page and its contents.

http://business.ezinemark.com/does-seo-work-for-facebook-pages-16bf45fe0bc.html#ixzz13P7F64xJ

Monday, October 18, 2010

Facebook Business Pages

Facebook business pages are now a part of over 700,000 local business's in the facebook world. As with your personal profile, business will be known for there facebook pages as a must have with your internet marketing plan. A Search Engine inside of facebook is under construction, and once this is active and functional your business or service will be findable just as in google.

Sunday, June 13, 2010

Keyword Stuffing...a no-no

wholesale_larima - March 31, 2009
Keyword stuffing is the deliberate beefing up of particular phrases in the content of the web page. It is a search engine optimization technique for any adult web site promotion. History of keyword stuffing The keyword stuffing has made history more for its abuses than for its uses. It was used as a bait to hook more and more traffic onto its web page, in an attempt to ethically or unethically shovel up the rankings of the websites.
Consider some instances-

* keyword stuffers used to hide the irrelevant keywords, by coloring it same as the web page background, making the search a mountain out of a mole hill.
* The more intellectual web designers infested their contents with most coveted words like 'sex' even it had far anything to do with that pretext.
* Some stuffing freaks did this art ad nauseam, as such at the end of the day there were more keywords on the web page than its contents and the web page looked more of an American tattooed pattern.

Then one day, all of a sudden leading search engine websites like Google and Msn , came down heavily on these practices and specified their norms to keyword stuffing , failing which the web designers would be nabbed and their website banned for ever.
These guidelines -

* Squashed the practice of ratings based on the frequency of the keywords.

In contrary it made way for themed related keywords that have something to do with the content of the website.

* Specified the degree to which any keyword can be impregnated, and also the positions where they are to be stuffed.

A stuffing of up to 10% in major headings, first paragraph, ending and sparsely distributed in the middle is desirable for any adult website promotion. A word of caution It is highly recommended for adult web marketing that stuffers do stick to the basics, as the search engine sites employ sophisticated tools like the keyword density analyzers and by no means, will a machine understand that you were by any way unintentional.

Sunday, April 25, 2010

SEO Services, What To Look For

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client's website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company's credibility. A satisfied customer is always a good indication of the effectiveness of a company's operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It's important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.